Within a few weeks of a UK lockdown, By This River jointly devised a virtual event with key clients Formative Content. Produced and screened from our homes with freely available conference technology, we turned a webinar format into a TV show with on-screen graphics, cutaways, interactive polls and Q&A, live interviews and musical stings. Our audience first approach to the format ensured the audience had a more pleasurable and memorable experience.
Audience retention stayed at 90% throughout (ind. average 50%) for the whole hour.